COSTUM BEATS

Hip-hop/rap beatmakers/producers provide beats for other recording artists to write and perform to. Unlike other recording artists, who sell their persona and image to the public as much as their music, beatmakers/producers sell their music to other recording artists. They usually do not worry about their persona or image standing in the public eye. Instead, their primary concern is pairing their beats with recording artists who need new music. This precarious music-matching process is one reason why beatmakers/producers need to have a special kind of representation. They must have someone who can flush out opportunities for music placements; and someone who can find recording artists and other comparable parties who are seeking new beats.